Explorer's Elixir Coffee Co.

BRANDING DESIGN,  PACKAGING DESIGN,  ILLUSTRATION
Explorer’s Elixir is a limited edition release coffee brand that focuses on historically theme coffee blends. When they approached me to help them create a new branding system and packaging, their primary goal was to turn the brand into “Art that jumped off the shelf.”

Together, we did just that, using the coffee bags as a canvas for historically themed paintings that share a story about each release. Both the branding and the packaging feature historical illustrations of explorers from the 1400s up until the 1900s, which are all original artwork.
branding design for explorer's elixir coffee co. and logos
etching illustration of a american explorer
etching illustration of a compass
etching illustration of binoculars
Coffee packaging design for explorer's elixir coffee co.
coffee bag design for explorer's elixir coffee co.
packaging design for explorer's elixir coffee co.packaging design for explorer's elixir coffee co.packaging design for explorer's elixir coffee co.packaging design for explorer's elixir coffee co.Branding design for explorer's elixir coffee co.