Welcome
I'm Nikolai. I'm a creative director turned Solopreneur, YouTuber, and a digital product creator.
I help creatives, creators, and entrepreneurs turn their knowledge into income by teaching them systems to launch their personal brand.
I show them how to transform their existing expertise into digital products and services they can sell online, while also teaching them how personal branding can change their lives.
My Clients Have Been Featured In:
How I Can Help You
Learn how to turn your expertise into income through a personal brand and digital products.
Launch Your Personal Brand
Learn how to launch and design your personal brand.
The Personal Brand Launch Kit
A 30 day personal brand launch guide built in Notion. Learn how to create your brand strategy and then how to turn it into content. This notion workspace includes templates and AI text prompts, along with over 100 content prompts to help you create content.
The Visual Creator Kit
A 7 day personal branding guide built in Notion. Learn how to create your own personal brand kit. This includes picking your brand colors, fonts, designing a logo, and how to design your brand assets. This notion workspace includes canva templates.
The Expert Economics Newsletter
A deep dive on all things related to personal branding, content creation, monetizing your knowledge, and creating an income online.
Build a Personal Brand In 4 Simple Steps
Ready to transform your online presence? This newsletter guides you through building a personal brand that attracts opportunities while you sleep, overcoming common obstacles like imposter syndrome and fear of visibility. Discover the Authenticity Amplifier Method to stand out in any crowded market and follow a practical 4-step action plan to launch your personal brand in just 30 days.
Read This If You Want To Build A Personal Brand In 2025
Effective personal branding requires focusing on how your skills and experiences help people achieve health, wealth, or happiness, rather than trying to appeal to everyone. By sharing authentic stories about your journey, connecting your diverse interests with a common thread, and starting with a specific problem for a specific audience, you'll create a compelling personal brand that attracts the right opportunities without limiting your growth.
How to Build a Personal Brand (And Why You Need One)
What if I told you you can make six figures a year by creating content about the things you love? Better yet, what if I told you you could do this by only spending five to 10 hours a week making short videos that you would share online?
About Nikolai Paquin
I am a brand designer turned content creator who is obsessed with online business, creating systems to work smarter, and helping solopreneurs monetize their knowledge through digital products.
Previously, I was a creative director and marketing advisor working with global brands like Amazon, BET, The Las Vegas Raiders, and celebrities like Morgan Wallen, Gas Monkey Garage, and Lainey Wilson.
Over time, I started to work with smaller businesses run by solopreneurs who were overworked, lacked branding skills, and needed a drastic change in how they ran their businesses.
So I decided to turn all I had learned working with some of the world's biggest brands into resources that solopreneurs could use to turn their knowledge into income through a personal brand.
