TSPB #017 How To Productize Yourself

Oct 06, 2023

The most powerful thing you can do is separate how you make money from your time. 99% of people trade their time for money by going to a nine-to-five job that pays them by the hour. If you want to achieve true wealth and freedom, you need to productize yourself by turning your knowledge into passive income.

In today's newsletter, I will cover how to productize yourself through content creation, digital products, and evergreen educational products that you can sell 24/7, 365 days a year.


How to Productize Yourself:

The journey to productizing yourself begins with separating your time from your income. While many work for hourly wages, you can leverage your expertise to create digital products that people around the world can access at any time. 

Digital Products:

Digital products can take various forms, such as templates, courses, presets, or any downloadable digital assets. The beauty of digital products lies in their scalability and accessibility.

Content Creation:

Creating content is key to building trust and a loyal audience. Focus on crafting organic content that addresses the pain points of your target audience. Your content should educate, inspire, and motivate action.

Building Trust:

Trust is the foundation of any successful business. By consistently delivering valuable content and addressing your audience's needs, you build trust and authority in your niche.

Start By Learning From Your Role Models:

While you're on your content creation journey, seek inspiration from those who have successfully productized themselves. 

Find role models in your industry and learn from their strategies. For example, I look up to Dan Koe and Ali Abdaal for their insights into how they have turned their knowledge into products.


How To Create A Digital Product:

Once you've found your role models, study their path and reverse-engineer their strategies. Identify the intersection between your audience's needs and your expertise. This intersection is where you'll create your valuable digital products.

Targeted Products:

Your digital products should directly address the problems your audience faces. For instance, if you're a graphic designer, a course on freelancing or design skills can be incredibly valuable.

Pricing Strategy:

Determine the value of your product by considering the return on investment it offers. Your product should provide significantly more value than its price tag.

Tiered Offerings:

Consider offering a range of products, including lead magnets (free content), low-ticket items, and high-ticket courses. This strategy caters to various segments of your audience.


Make Your Products Evergreen:

For long-term success, ensure your products are evergreen, meaning they address enduring problems in your niche. This ensures that your offerings remain relevant to new entrants in the industry.

Your Audience Comes First:

Remember, building an audience precedes creating products. Listen to your audience's pain points and needs, and only then should you develop products tailored to their requirements. Building trust is the key to unlocking the potential of productization.


In Conclusion:

In the journey to productize yourself, start by creating valuable content that builds trust and authority. Learn from successful role models in your field and craft digital products that address your audience's needs. Make sure your products are evergreen and always prioritize your audience's needs over everything else.

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