TSPB #014 How To Work With Celebrity Clients

Sep 16, 2023

Watch on Youtube Here

Read Time: 3 Minutes

In the last six years as a freelance graphic designer, I've worked with celebrities such as Morgan Wallen, Monkey Garage, and Blackberry Smoke on different design and marketing projects. 

In today's newsletter, I'm going to cover how you can start finding opportunities to start working with celebrities to boost the visibility of your own freelance business.


1.) Cold Outreach, Research, and Pitching Yourself.

One of the most effective ways to connect with celebrities or their teams is through strategic cold outreach and thorough research.

Finding the right contacts is crucial. Begin by searching online for managers, personal assistants, or anyone directly associated with your desired celebrity. 

LinkedIn is often the go-to platform for this purpose, as you can look at who you should specifically be reaching out to based on the service you provide.

Before reaching out, create a compelling reason for reaching out, beyond a generic "I want to work with you." Offer solutions to potential problems they might face based on your experience. For example, if a musician is touring in your area, offer specialized services related to the event they will be performing at.

The key is to have a clear call to action that demonstrates the value you can bring. When reaching out, ensure your message is genuine and helpful, not merely profit-driven. Also, make sure always to keep your emails concise and to the point.

Don't be discouraged if you don't receive immediate responses. Cold outreach often requires persistence. Consider following up strategically, spaced over a couple of weeks to increase your chances of engagement.


2.) Create A Strong Personal Brand Online.

A more passive yet highly effective approach is to build a strong personal brand online.

Showcase your work on platforms like Instagram, YouTube, LinkedIn, and other social media channels. Share the results of your freelance projects, allowing potential clients, including celebrities and their teams, to see the expertise you offer.

When posting your work online, incorporate geo-tags to highlight your location. This can be a game-changer for catching the attention of tour managers looking for local talent while on the road. Remember, quality attracts quality. Consistently create exceptional work to reinforce your reputation and credibility.


3.) Looking For Opportunities On A Job Board.

Creative job boards like Behance and Dribbble can be a great way to find freelance opportunities with celebrity-affiliated companies. Regularly check these platforms for contract positions and apply with your portfolio.

Don't limit your search to industry-specific boards; explore LinkedIn and Glassdoor for companies linked to celebrities who may be hiring. 

Also, consider agencies specializing in niche industries connected to your desired celebrity. This approach allows you to work your way into celebrity projects indirectly. While also becoming a freelancer for the agency you are partnering with.


4.) Leverage Previous Celebrity Work

Once you've secured projects with celebrities, capitalize on these opportunities. 

Create compelling case studies to showcase on your website. Highlighting your previous work with celebrities adds credibility and attracts high-profile clients. Incorporate examples of your work into your cold outreach emails, job board applications, and online portfolio.

In the world of freelance graphic design, collaborating with celebrities can be a career-defining move. Use these strategies to unlock opportunities, elevate your freelance business, and position yourself for success.

If you're eager to learn more about working with celebrity clients and taking your freelance career to the next level, consider enrolling in the 0 to 100k Freelance Freedom Course. In this 8-hour course, you'll gain valuable insights and practical tools to build and grow your freelance business.


Find Of The Week:

Runway ML Gen 2

Turn your images into AI videos with Runway ML Gen 2. Over the last few weeks, I have been experimenting with AI videos to create more dynamic B-roll in my YouTube videos. I have found this software to be a game-changer.

Using either AI to create images from Midjourney or your own images, turn your static images into video clips that are 4 to 16 seconds in length. I find creating clips in Runway to be easy and effective for videos that are more conceptual that need B-roll that you cannot find on a normal stock website. 

So check it out here through this link and test it for yourself:

Here Are Some Paid Resources To Help You On Your Freelance Journey.

0 to 100K Freelance Freedom Course

Learn how to start a freelance business and scale it to over 100K in recurring annual revenue using the same methods I have used to grow my own freelance business to over 150K a year in revenue. While only working 4 hours a day.

This 8-hour course will teach you everything I have learned building my freelance business over the last 6+ years. This self-paced course includes all the systems I use to run my freelance business. Plus 4 templates that will help you build your business plan, find your ideal clients, create your service offer, and help you write your website copy.

Get The Course Now

The Freelancer Starter Tool Kit E-Book

If you are looking to start a freelance business full-time or as a side hustle this ebook is a all in one step-by-step guide to help you launch your freelance business in 30 days.  Learn how to start a freelance business and grow it into your full-time income using the same methods I have used to grow my own freelance business.

This 70-page E-book includes everything I have learned in the last 6+ years and scaling my own freelance business to over 150K in annual recurring revenue. This ebook is no fluff including all the systems I use to run my freelance business.

Get The E-Book Now

One on One Coaching

Coaching is available for both business and personal development topics, or a combination of both.

Please come prepared with questions, notes, and anything else you would like me to look over. If you have a website or online document for me to review please send it over before.

All coaching sessions are recorded and sent to you after our coaching session. 

Each coaching session aims to discuss your goals and create an actionable plan to accelerate your growth and income online. Check out the coaching page for more info.

Learn More

Learn How To Create Faster, Work Smarter, And Earn More In Your Online Business.

Join thousands of entrepreneurs, creatives, and freelancers who are learning how to design a better life holistically through the Solopreneur Playbook Newsletter.

Every week I post the best business, design, and writing hacks I have found. Along with great products, software, and services that will help you work smarter, and earn more.